Mechanics:
1. Brand / Segment: BusinessMirror/Young Professionals
a. Advertising Objective: To increase awareness for BUSINESS MIRROR among young professionals
and college students by emphasizing the importance of being up to date with business and economic news, which they can get from BusinessMirror. We want to emphasize the importance of reading, in particular print media
b. Core Target Market:
Primary Target Market:
ABC Young Professionals, 20- 30 years old
Secondary Target Market
ABC, Student Market, 15-21 years old
c. Core Consumer Insight: Although a relative newcomer, Business Mirror has quickly become a force in the country’s newspaper industry with its award-winning reporting, reader-friendly layout, large size and innovative strategies.
“It looks like a foreign paper”
“For me, it’s already the No. 1 business newspaper.”d. Key Communication
As the No. 1 business paper, BusinessMirror encourages young people to be more appreciative of the importance of business in society and why it pays to be more aware of the economic developments as this would have a direct impact on everyone. Everything really is about business.
e. Communication Channels
Creative, stand-out and out-of-the box communication executions that will create a buzz using the following media:
Traditional Media:
TV (TVC 30s)
Radio (RC 30s)
Print (For BusinessMirror and Other magazines)
New Digital Media (Flash banner ads)
f. Tone and Manner
World Class, Positively Surprising, Broader Approach to Business News
Cool, Out-of-the-Box and In Touch
g. Others
Execution Mandatories:
Highlight the 5th anniversary of BusinessMirror and its relative youth and at same time, its many achievements and innovative pioneering products (magazine inserts, and Sunday edition)
2. Competition is open to non-delegates as long as they are junior and senior college students in the aforementioned courses.
3. The team should prepare creative materials for Business Mirror. Submission should include any of the following: print, TV, radio, Pop-Up or all of the above.
4. Individual and team entries (with a maximum of 5 members per team) will be accepted.
5. No entry fees will be charged and there will be no limit on the number of entries per school.
6. The individual/ team must submit their entries per medium as follows:
Traditional Media:
• Print (full-color ad A4 size in jpeg file)
• Radio (produced radio 30s material)
• TV (produced TV 30s commercial)
Digital Media:
5 seconder new digital media flash banner ads
7. Fill – in entry form. Email all creative materials to fourthstudentadcongress@yahoo.com.ph with “Entry - <team name> - <school> - <title of the material>” as the subject.
ALL ENTRIES WITHOUT THE CORRECT SUBJECT LINE WILL NOT BE ENTERTAINED.
Fill-out creative entry form and submit together with your creative entries.
8. Deadline for submission of entries is on or before November 8, 2010.
9. Judging is on November 11, 2010.
10. Criteria for judging:
Creativity and execution 50%
Creative Strategy should be on line with the creative brief given by the client to include the target market, consumer proposition, product, mood and tone of advertising plus other mandatories set by client.
Originality 30%
The materials should be original and never have a striking resemblance and
similarities to other previously published and/ or aired campaigns. Should not be
an adaptation of local or foreign creative materials.
Production Values 20%
Clarity of execution to include excellence in art direction, layout, photography,
copy for print; and direction, cinematography, lighting, editing, production design
and sound production for broadcast media. 11. There will be 4 Major Awards:
Prizes include:
Best Print Ad
P5,000 cash, trophy, certificates
Best Radio Ad
P5,000 cash, trophy, certificates
Best TV Ad
P10,000 cash, trophy, certificates
Best Flash Banner AD
P5,000 cash, trophy, certificates
12. Special Awards to be given away to the following categories:
Print Ad
Best Copy
Best Art Direction
TV Ad
Best Copy
Best Editing
Best Cinematography
Most Number of Delegates Award
The Special Awards will be recognized as an outstanding creative work in its area of excellence and will be given medals and citation in each category.
13. Awarding will be on November 16, 2010 at Rockwell Tent, Makati City.
14. The participant/s signifies that the advertising materials entered is his/her own and frees the organizers from any legal liability, claim or demand arising from any violation of copyright or infringement of intellectual property rights; he/she understands and accepts all the rules and mechanics of the competition, and that any violation of the rules and mechanics constitutes grounds for elimination and forfeiture of prizes. 15. All entries submitted will be the property of the organizer and the client and may be used by the same in whatever manner deemed necessary.
Downloadable entry forms, delegate forms and mechanics are now available at 4th SAC website.
